September 10, 2019

8:30 AM
Exhibitor Welcome
Coffee, juice, muffins.
REGISTRATION DESK OPENS
Location: Lower Level Lobby

9:00 AM – 6:00 PM
EXHIBIT HALLS OPEN
Badge Required
Location: Lower Level Exhibit Halls

11:00 AM – 12:00 AM
B2B MARKETING FOR TODAY’S MANUFACTURER
Location: Upper Level Lecture Hall
Speaker: Paul Friederichsen
Many manufacturers consider marketing as synonymous with sales or as a burdensome expense. Understanding what good marketing communications are and how they can be used effectively can make all the difference in your ability to compete effectively, whether you are launching a new product or program or defending the share you’ve got.

We will explore the role of business-to-business marketing in advancing strategic objectives of awareness, preference, growth and profitability, through:
• The true purpose of B2B marketing as related to sales
• Examples of great B2B marketing campaigns and best practices
• Establishing a B2B marketing plan and tips for execution

11:30 AM – 1:30 PM
BUFFET LUNCH
Location: Lower Level Concourse

1:00 PM – 2:00 PM
INVENTUREIT SEMINAR
Location: C-3 Classroom
A class session on Cybersecurity, websites, and improving SEO for B2B marketing.

2:00 PM – 4:00 PM
ADVANCED CONTROL SOLUTIONS SESSION: COGNEX VIBI
Location: B-1 Classroom
First deep-learning-based image analysis software developed specifically for factory automation.

6:30 PM – 10:00 PM
OPENING NIGHT TASTE OF DALTON VIP RECEPTION

Location: Burr Park, Downtown Dalton
Live Music from Robby Hopkins Band, Beer & Wine, and Appetizers. $40 per person, 10+ $35 ea., or $35 for AFA Members.
Order tickets at FloorTek.com/VIPTickets2019 or visit show registration desk during show hours. Shuttle Buses provided from & to local hotels.

6:00 pm Exhibition Closes

September 11, 2019

9:00 AM – 6:00 PM
EXHIBIT HALLS

Badge Required
Location: Lower Level Exhibit Halls

10:00 AM – 11:30 PM
GEORGIA SBDC SESSION 1: EXPORT FINANCING & EXPORT DOCUMENTATION
INTERNATIONAL PAYMENT METHODS & RISK MITIGATION

Speaker: Darrel Hulsey
Moderator: Rick Martin
Location: CI Classroom
If you are selling internationally, you do not want to miss this opportunity. Getting paid in a safe and timely manner is essential when involved in international trade. This free workshop examines traditional payment methods; alternative payment options; obstacles to avoid and ways to mitigate risk when using the various payment means including use of foreign receivables insurance.

11:00 AM – 12:00 PM
EMPLOYEE RECRUITMENT & RETENTION

Location: Upper Level Lecture Hall
Speaker: Jason Scott
Jason Scott, Senior Talent Acquisition Manager, Shaw Industries, will hold a presentation focused on recruitment of top talent, how to develop & engage talent and retain the talent that is key to the organization. Recognition and how it plays into a productive & satisfied workforce, as well as how to create a succession plan for key positions.

11:30 AM – 1:30 PM
BUFFET LUNCH

Location: Lower Level Concourse

1:00 PM – 4:00 PM
FUTURE CONNECTIONS

Location: Exhibit Halls — BOOTH 441
AFA has Partnered with Colleges including Wright School of Business, Dalton State College, Belhaven University, Chattanooga State, Georgia Northwestern to bring the future of the industry to network with businesses within the industry and submit resumes for immediate & future opportunities in the flooring industry. Let’s build tomorrow’s generation. Register to attend.

1:00 PM – 2:30 PM
GEORGIA SBDC SESSION 2: LOGISTICS & CUSTOMS
ARE YOUR TERMS OF SALE COSTING YOU?
Speakers: Wayne Martin
Moderator: Rick Martin
Location: C-1 Classroom
Whether you are involved in sales, logistics, or purchasing, you need to understand Incoterms. They designate when the responsibility for a shipment transfers from a buyer to a seller. This includes costs, risks and documents. Not understanding the Incoterm used in the terms of sale, can result in unexpected liability and costs. Everyone involved in a transaction needs to know the impact of the Incoterm used in a sales transaction.
Do not miss this free and convenient opportunity to learn more about Incoterms and how to properly use them in your terms of sale.

2:00 PM – 4:00 PM
ADVANCED CONTROL SOLUTIONS SESSION: LEAN ROBOTICS

Location: B-1 Classroom
Speaker: Samuel Bouchard
CEO Samuel Bouchard will discuss Lean Robotics — a systematic way to complete the robotic cell deployment cycle, from design to integration and operation.

September 12, 2019

9:00 am – 2:00 pm
EXHIBIT HALLS OPEN

Badge Required
Location: Lower Level Exhibit Halls

11:30 am – 1:30 pm
Snack Bar Lunch

Lower Level Concourse

2:00 pm
Exhibition Closes

Special Activities:

Solberg Industrial Grinding Booth #140 will be handing out free popcorn daily

Secoa Metal Booth # 343 will be holding a drawing to win a Big Green Egg bundle.  Winning business card will be picked at TBD time on last day as festivities wind down.  (Probably after lunch)

Advanced Control Solutions Booth #317 1) Mobile collaborative robot driving with water bottles people can take. 2) Game using barcode readers to point and click on moving targets.

Signal Machine Company Booth #149 Stop by and set up a meeting at your facility with one of our agents & be registered to win a 43” – 4K LED HDTV.  (2) Two TVs will be given away.