September 10, 2019

9:00 am – 6:00 pm Exhibit Halls Open (Badge Required), Lower Level Exhibit Halls

11:00 am – 12:00 pm B2B Marketing for Today’s Manufacturer, Location TBD, Paul Friederichsen, BrandBiz Marketing – Many manufacturers consider marketing as synonymous with sales or as a burdensome expense. Understanding what good marketing communications are and how they can be used effectively can make all the difference in your ability to compete effectively, whether you are launching a new product or program or defending the share you’ve got. We will explore the role of business-to-business marketing in advancing strategic objectives of awareness, preference, growth and profitability, through:

  • The true purpose of B2B marketing as related to sales
  • Examples of great B2B marketing campaigns and best practices
  • Establishing a B2B marketing plan and tips for execution

11:30 am -1:30 pm Buffet Lunch ppp, Lower Level Concourse

1:00 pm – 2:00 pm InventureIT Seminar, CIII Classroom – Kevin Manning, Software Engineer & Ty Miller, Web Designer, will hold a class session on Cybersecurity, websites, and improving SEO for B2B marketing.

2:00 pm – 4:00 pm Advanced Control Solutions, B-1 Classroom – Cognex Vibi – First deep-learning based image analysis software developed specifically for factory automation

6:00 pm Exhibit Halls Close

6:30 pm – 10:00 pm Opening Night Taste of Downtown VIP Reception, Live Music from Robby Hopkins Band, Appetizers, Beer/Wine, Burr Park Downtown Dalton.  $40 per person / 10+ $35 ea.  Order tickets online at, or visit show registration desk during show hours.  Shuttle Buses provided from & to local hotels.

September 11, 2019

9:00 am – 6:00 pm Exhibit Halls Open– (Badge Required), Lower Level Exhibit Halls

10:00 am – 11:30 pm Georgia SBDC –Rick Martin & Darrel Hulsey, CI Classroom – Session 1: Export Financing & Export Documentation – International Payment Methods & Risk Mitigation – If you are selling internationally, you do not want to miss this opportunity.  Getting paid in a safe and timely manner is essential when involved in international trade. This free workshop examines traditional payment methods; alternative payment options; obstacles to avoid and ways to mitigate risk when using the various payment means including use of foreign receivables insurance. 

11:00 am – 12:00 pm Employee Recruitment & Retention Upper Level Theater – Christi Nelson, Director of Global Human Resources, Shaw Industries, will hold a presentation focused on recruitment of top talent, how to develop & engage talent and retain the talent that is key to the organization.  Recognition and how it plays in to a productive & satisfied workforce, as well as how to create a succession plan for key positions. SHRM Certified

11:30 am -1:30 pm Buffet Lunch ppp, Lower Level Concourse

1:00 pm – 4:00 pm Future Connections, Classroom A-III – A networking event for job seekers and HR professionals to meet potential employers or job candidates., and will be attended by college students, job seekers, and HR professionals from the floorcovering industry.  Future Connections is not only an exciting opportunity for those in the job market and those looking to hire; it is also an opportunity for the industry to position itself as a viable choice for the next generation of workers and create a draw for young talent.  We have partnered with several colleges including Wright School of Business, Belhaven University, Cleveland State College, Chattanooga State College, and Northwestern College to recruit for the event.  Let’s build tomorrow’s generation.  Register to Attend.

1:00 pm – 2:30 pm Georgia SBDC –Rick Martin & Darrel Hulsey, CI Classroom Session 2 – Logistics & Customs Are Your Terms of Sale Costing You? Whether you are involved in sales, logistics, or purchasing, you need to understand Incoterms.  They designate when the responsibility for a shipment transfers from a buyer to a seller. This includes costs, risks and documents.  Not understanding the Incoterm used in the terms of sale, can result in unexpected liability and costs. Everyone involved in a transaction needs to know the impact of the Incoterm used in a sales transaction.   Do not miss this free and convenient opportunity to learn more about Incoterms and how to properly use them in your terms of sale. 

2:00 pm – 4:00 pm Advanced Control Solutions, Classroom B-1 – Lean Robotics – Covet Gripper brand. Taught by the Robotics’ President.

6:00 pm Exhibition Closes

September 12, 2019

9:00 am – 2:00 pm Exhibit Halls Open– (Badge Required), Lower Level Exhibit Halls

11:30 am – 1:30 pm Snack Bar Lunch, Lower Level Concourse

2:00 pm – Exhibition Closes

Special Activities:

Solberg Industrial Grinding Booth #505 will be handing out free popcorn daily

Secoa Metal Booth # 523 will be holding a drawing to win a Big Green Egg bundle.  Winning business card will be picked at TBD time on last day as festivities wind down.  (Probably after lunch)

Advanced Control Solutions Booth #317 1) Mobile collaborative robot driving with water bottles people can take. 2) Game using barcode readers to point and click on moving targets.

Signal Machine Company Booth #149 Stop by and set up a meeting at your facility with one of our agents & be registered to win a 43” – 4K LED HDTV.  (2) Two TVs will be given away.